H_ve y_u been w_ndering where the letters in D_wning Street _nd W_terst_nes h_ve g_ne?
Partners and brands around the capital have dropped the letters A, O and B from their names today in support of National Blood Week. The new “Missing Type” campaign uses the three letters that make up the blood groups to raise awareness of the need for new donors.
New NHS research shows that new blood donors are in decline – there has been a drop of 40 per cent fewer new people signing up to donate in the last ten years, a trend blamed on the increasing popularity in exotic travel and tattoos, which temporarily bar people from donating.
Jon Latham, assistant director for Donor Services and Marketing at NHS Blood and Transplant, said in a statement:
While we can meet the needs of patients now, it’s important we strengthen the donor base for the future. If we don’t attract new people… to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future.
As well as retailers, people have been joining in on social media, losing letters from their names:
You can help fill in the gaps by finding your nearest blood drive here.
via Why letters on signs and buildings across the UK keep going missing.
This New Line Of Dolls Has Been Created For Children With Disabilities After Campaign After a Facebook campaign called Toy Like Me was initiated calling for a more diverse representation of dolls for disabled children, Makies, a UK dollmaker responded by making the very thing that everyone was waiting for.
The company already has a system, much like build a bear, where you can choose the clothing, accessories, hair and skin colour for a doll – which is handy since we’ve never met a grown-up that looks like Barbie, let alone child – in order the achieve more of a likeness to yourself or anything you want. But now, due to demand, they are going to release a range of new accessories including a cane, hearing aids, wheelchairs, and they are working on a system whereby birth marks can be added in the same spot as where the potential owner in question has one. Thanks to 3D-printing, the process is now quicker and more efficient than ever before so they can meet supply and demand. The dolls will be in store soon and will retail at roughly £74. Toy Like Me is still crusading to get more toy manufactorers like Mattel and Playmobil to play ball and we’re sure their pleas will be heard.
via This New Line Of Dolls Has Been Created For Children With Disabilities After Campaign
“The label doesn’t tell the whole story”
via Canadian Fair Trade Network campaign.