Parker Jones, a graphic designer based in Texas, has created a series of ice-cream labels designed to speak to a very specific demographic – women who enjoy binge-eating ice-cream when experiencing PMS.
The labels on her “PMS Ice Cream” understand how you feel – “I Need Some More” mint chocolate chip, “Don’t Come Near Me” rocky road and “I Think I’m Dying” strawberry. According to her, these are the “three steps of PMS.”
These ice-cream labels are (unfortunately) fictional, but they’re still a fun idea – they even have markings on the side that track a woman’s progress through her PMS as she eats away at the tasty ice-cream inside.
More info: Behance (h/t: elitedaily)
What flavors would you add?
Attention, Swedish shoppers: More Rag Bags are on the way!
For now, check out DDB Stockholm’s case study video for the sustainability campaign, which generated significant media coverage last year, along with a win at the Epica Awards and three nominations at Cannes.
The initiative, for Swedish fashion brand Uniforms for the Dedicated, features biodegradable shopping bags that can be used to ship unwanted garments to charitable organizations. One thousand bags were produced in a pilot program, and consumers could order them free of charge. The bags are twin-sided. When turned inside out, they become slick mailers, labeled with the addresses of individuals’ chosen charities, as well as proper postage.
“I don’t have the exact number of returns [in terms of clothing donations], but we have sold out of the bags,” DDB Stockholm CEO David Sandstrom tells AdFreak, though more will be in production for spring. “We also have a Rag Bag site, where you as a business can sign up for bags. We got interest for 600,000 bags from different companies.”
Unlike some preachy sustainability ventures, Rag Bag scores by embracing consumerism. It creates a realistic framework to nudge folks into making donations, and provides them with a rewarding experience. And a bag. (Until they mail it off with old shirts inside, that is.)
“Our hope is that this will stretch beyond what can be called a campaign,” says Sandstrom. “Wouldn’t it be great if this became a retail standard?”
Heinz has unveiled a campaign allowing users to personalise ‘Get Well’ tins of both tomato and chicken soup, which can be sent to an ill friend or family member.
The company has teamed with Starlight Children’s Foundation for the campaign, to raise money to provide entertainment for poorly children in hospitals and hospices across the UK.
The Heinz ‘Get Well’ Soup campaign will be supported by PR, social media activity and TV advertising with a seven second tag on the Heinz Soup ‘I Love Winter’ advert for two weeks from 6 January.
Bobbie Staden , marketing executive at Heinz, said: “We’re thrilled to be working with Starlight again to bring smiles to the faces of children across the UK. Due to the success of our previous ‘Get Well’ Soup campaigns, we wanted to bring it back but also add something extra to the Starlight Children’s Foundation partnership.
“Heinz consumers can help those who really deserve to have their spirits lifted and we’re certain that Starlight storytellers will provide them with lots of laughter.”
Each personalised can of soup can be made on Facebook, and costs £3.99.