Banksy gets Banksied

You might not know the name Butcher Billy, but if you love and appreciate (as I do) the “Post/Punk New Wave Superfriends” or the “Real life villains in the Legion of Doom,” then you already know the Brazilian artist’s subversively daffy, pop sensibility.

Billy’s latest intervention takes on the most inspired street artist of them all—BANKSY. What Butcher Billy did was to take a bunch of the most iconic Banksy graffiti designs out there and replace the principals with animated characters from the worlds of DisneyWarner Bros., and Hanna Barbera.  So the maid in “Maid in London” gets replaced with Rosie from The Jetsons, while the girl in “Girl With a Balloon” gets the Donald Duck treatment. You get the idea.

Butcher Billy has slapped together a bunch of the designs, which are available as a coloring book that you can order from Behance.

donald_duck_butcher_billy_23943 rosie_butcher_billy_203948324 tweety_butcher_billy_230948324

book_tweety_butcher_billy_34095845 book_road_runner_butcher_billy_234834 book_donald_butcher_billy_2394834 book_disney_butcher_billy_93482342 book_bugs_butcher_billy_2394824 butcher_billy_09342432

via Banksy gets Banksied | Dangerous Minds.

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone?

A new Fiat billboard created by Leo Burnett Germany invites viewers to imagine just that. The agency hooked up a digital screen with special software and a sensors to measure how far a driver’s rear bumper was from the car behind it, and then projected synchronized images of human helpers guiding the driver’s parking job—just like a passenger might get out and do.

It’s a simple, clever concept, appropriate to promote Fiat’s Parking Assist technology, an alarm system that warns drivers in reverse of objects behind them. The billboard even offers a range of different playful avatars for the computerized assistant—a biker, a child, a wise old-man. And the brand’s marketing team couldn’t resist designing one of them—a woman in a skimpy bunny outfit—to appeal to the leering set.

Unfortunately, that seems like the kind of thing that might make some drivers more likely to hit the car behind them.

via This Clever Billboard From Fiat Actually Helps Drivers Parallel Park | Adweek.

Why letters on signs and buildings across the UK keep going missing

20625-n72kiwH_ve y_u been w_ndering where the letters in D_wning Street _nd W_terst_nes h_ve g_ne?

Partners and brands around the capital have dropped the letters A, O and B from their names today in support of National Blood Week. The new “Missing Type” campaign uses the three letters that make up the blood groups to raise awareness of the need for new donors.

20625-syhn1w

New NHS research shows that new blood donors are in decline – there has been a drop of 40 per cent fewer new people signing up to donate in the last ten years, a trend blamed on the increasing popularity in exotic travel and tattoos, which temporarily bar people from donating.

20625-196pfm4

Jon Latham, assistant director for Donor Services and Marketing at NHS Blood and Transplant, said in a statement:

While we can meet the needs of patients now, it’s important we strengthen the donor base for the future. If we don’t attract new people… to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future.

As well as retailers, people have been joining in on social media, losing letters from their names:

Screen Shot 2015-06-06 at 07.02.41

Screen Shot 2015-06-06 at 07.02.51

Screen Shot 2015-06-06 at 07.03.05

Screen Shot 2015-06-06 at 07.03.15

You can help fill in the gaps by finding your nearest blood drive here.

via Why letters on signs and buildings across the UK keep going missing.

Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

If you thought Coke Zero’s drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.

The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazone with the headline, “Probably the best poster in the world.” The brand was on hand to monitor the drinkers, making sure no one was under 18.

“We want to get the Carlsberg brand in front of as many beer drinkers as possible,” says Dharmesh Rana, senior brand manager at Carlsberg U.K. “To do this, we have to think differently with our approach and can’t just rely on great TV advertising.”

via Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer.

Clinton Foundation Campaign Erases Women From Billboards and Print Ads | Adweek

Despite a longstanding effort to get women’s rights on par with men’s, women hold 58 percent fewer executive positions than men in Italy. And in Croatia and Argentina, 42 percent of women have fewer top-level jobs than men, according to new research from the Clinton Foundation.

To coincide with International Women’s Day on Sunday, the Clinton Foundation (an initiative spearheaded by Bill, Hillary and Chelsea Clinton) released data that looks at how women’s equality has changed since 1995 as part of its No Ceilings initiative. Back in 1995, Hillary Clinton sparked the research during the U.N.’s Fourth World Conference on Women in Beijing. While the research shows that women’s rights are catching up to men’s, there is still work to do.

This weekend the foundation launched a campaign with Droga5 that underscores the fact women “still aren’t there” in gender equality. Unilever, iHeartMedia, Beats by Dre, Simon & Schuster, Kate Spade, the New York City Ballet, Under Armour, H&M, Zalla Pilates, Diane von Furstenberg, Snapchat and Condé Nast all teamed up with the organization with creative content that literally wiped women away.

For example, Kate Spade released billboards in New York last week for its spring 2015 campaign featuring fashion model Karlie Kloss sitting on a park bench.

But on Friday, the brand replaced its billboards on 45th Street and the West Side Highway, and in Times Square with an almost identical picture of an empty park bench. The Web address not-there.org replaces Kloss—directing viewers to the No Ceilings campaign hub.

Check out the video below to see how other brands activated the campaign on billboards and on print ads.

“Empowering women is really at the core of our DNA—back in 1993 Kate Spade was frustrated that she couldn’t find what women were looking for in the marketplace, so she took matters into her own hands and formed Kate Spade New York,” said Mary Beech, Kate Spade’s CMO.

Here are some other eye-opening findings from the Clinton Foundation’s research:

  • Nine countries in the world (including the U.S.) don’t provide paid maternity leave. The eight other countries are: Palau, Tonga, the Marshall Islands, Micronesia, Niue, Papua New Guinea, Nauru and Suriname.
  • In countries like Norway, the U.S. and India, women spend up to five extra hours on unpaid domestic work per day.
  • Globally, moms are 42 percent less likely to die of pregnancy complications than they were in 1995.
  • 71 percent of national constitutions entitle women to attend primary school, but only 32 percent protect the right to attend middle and high school.
  • One in three women suffer from physical violence, even though 76 out of the 100 countries studied have laws against domestic violence.
  • In developing countries, 200 million fewer women than men have access to the Internet.

Credits
Client: The Clinton Foundation
Campaign: Not There
Launch Date: March 8, 2015

Agency: Droga5 NY
Creative Chairman: David Droga
Vice Chairman: Andrew Essex
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Casey Rand
Creative Director: Karen Land Short
Copywriter: Colin Lord
Art Director: Inna Kofman
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Verity Bullard
Head of Art Production: Cliff Lewis
Art Producer: Sharon Mendelow
Art Production Assistant: Robert Ohman
Photographer: Paul McGeiver
Executive Print Producer: Jeannie O’Toole
Senior Print Producer: Cindy Perez
Lead Production Artist: Chris Thomas
Retouchers: John Ciambriello
John Clendenon
Shari Alexander
Jessica Faller
Tomohisa Kinoshita
Quality Control Manager: Lisa Bishai
Retouching Coordinator: Michelle Leedy
Principal Interactive Developer: Simon Abrams
Senior Interactive Developer: Jim Alexander
Interactive Developer: Judith Desire
QA Engineer: Yadira Issac
Interactive Producer: Benny Goldman
UX Director: Daniel Perlin
Associate Director of Technology: Keath Chan
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: George Bennett
Strategy Director: Katy Alonzo
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Elsa Stahura
Head of Data Strategy: Melissa Zimyeski
Data Strategist: Michelle Pliskin
General Manager/Head of Account Management: Susie Nam
Group Account Director: Heidi Rick
Account Manager: Lucy Santilli
Senior Project Manager: Bianca Jose

Clinton Foundation
Director, No Ceilings: Terri McCullough
Digital Director: Katie Dowd
Chief Communications Officer: Craig Minassian
Director of Communications, Initiatives: Mimi Reisner
Senior Communications Advisor, Office of Chelsea Clinton: Kamyl Bazbaz
Communications Manager: Francesca Ernst

Production Company: Park Pictures
Director: Alison Maclean
Executive Producer: Jackie Kelman Bisbee/Dinah Rodriguez
Producer: Christopher Grove

Additional Filming: Droga5 Studios | Fim
Line Producer: Jessica Bermingham
DP: Alex Cullen

Editorial: Droga5 Studios | AV
Editor: Joseph Schulhoff

Post Production: The Mill NY
Executive Producer: Melanie Wickham
Production Co-ordinators: Alex Bader and Devan Saber
Animator/Designer: Chris Mennuto

Music: APM Music
Sound Production: Edge Studios

via Clinton Foundation Campaign Erases Women From Billboards and Print Ads | Adweek.

Ikea Outdoor Brilliance by German Agency Thjnk

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together – Luckily, there’s help.

ikea-assembly-hed-2015

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can’t Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand’s assembly service. Such a simple idea.

ikea-assembly-1

ikea-assembly-2

Thjnk has been doing eye-catching Ikea work for a while, including one of our favorite out-of-home ads of 2014—the RGB billboard that ingeniously turned nine square meters of ad space into 27 square meters.

Ikea’s Amazing RGB Billboard Is One of the Coolest Ads It’s Ever Made – Making the most of limited space.

German ad agency Thjnk and production studio I Made This teamed up to create Ikea’s “RGB billboard,” which—much like Ikea furniture itself—makes the most of some very limited space.

The board features three different headlines superimposed on each other in different colors—cyan, magenta and yellow. At night, the board shines red, green and blue (RGB) lightbulbs on the board, revealing, in turn, the different headlines. Red bulbs illuminate the cyan text; green lights up magenta; and the blue-purple lights make yellow visible.

And that’s how you turn nine square meters of ad space into 27 square meters.

It’s a delightful little visual trick that embodies Ikea’s space-saving message. Now, if only it worked a little better during the day.