Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song

The Coca-Cola glass Contour Bottle is celebrating its 100th birthday. As part of the celebration, Coca-Cola is turning the Coke bottle shape into music. A birthday song, to be exact.

In an inspired piece of sonic branding as as part of its Open Happiness campaign, the brand’s UK team commissioned the “Bottlebeats” birthday song by turning the shape of the bottle into sound waves in an audio spin on its Share A Coke campaign.

Coca-Cola Bottle Beats Soundcloud #bottlebeats

Coca-Cola Bottlebeats Soundcloud

The six-and-a-half minute tune, with its “Enjoy the view” chorus, can now be shared on Soundcloud, just one of a number of celebrations of the bottle’s centenary—it was patented in 1915 and released in 1916—taking place this year.

Coca-Cola Bottlebeats 100th birthday contour bottle song

In addition to inviting fans to share their #CokeBottle100 moments, Coca-Cola is celebrating the bottle’s 100th anniversary with a documentary that will premiere in November.

It’s also not the first time the brand has dabbled in sonic brandingaround its earworm of a five-note audio logo.

In 2010, the company invited Canadian singer K’Naan to create the “Waving Flag” anthem for the FIFA World Cup in South Africa. The catchy tune snuck “the Coke melody into an otherwise unbranded song,” as Soundlounge CEO Ruth Simmons commented.

via brandchannel:Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song.

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Music Videos from Left-Field

This tells me that video’s are struggling, out-sourcing visuals from conceptual thinking are the way forward. Bring on the Creatives! Reports that the music video is dying a slow and painful death are frankly, way wide of the mark. The past 12 months have proved the format is as strong as ever, flourishing with innovative visuals from Billboard chart toppers down to bedroom producer masterminds. With that in mind, music journalist Errol Anderson picked out the best, most creative, weirdest and freakiest music videos from 2014. Hawk House – Chill Pill

The UK hip-hop flag hasn’t always flown at full mast in the last couple of years. A misfiring combination of failed crossover ability and lack of talent has seen to that. Hawk House are one of the few acts channeling purposeful lyrics and a good visual aesthetic into all their output. Directed by Thomas Rhazi — recently signed to Division in Paris — the monochromatic backdrop of “Chill Pill” showcased this perfectly. Conceptual, clean and satisfyingly soulful. FKA Twigs – Two Weeks

A few of FKA Twigs‘ videos could have made it on to this list, such is her stranglehold on imagery as an artist. “Video Girl” was arresting and #throughglass may have nicely merged Google Glass’ tech with lush self-choreography, yet “Two Weeks” was the winner this year. Engulfed in gold, it’s arguably just as good as MJ’s “Do You Remember The Time” in terms of ambition and extravagance. The slowly-revealing zoom is a work of art in itself. Jamie XX – Sleep Sound

“The relationship between silence and music is a big part of what I am trying to express with my work,” said poet and artist, Sofia Mattioli of her creative ethos. That mindset is well and truly manifested in her idea for Jamie XX‘s “Sleep Sound”. Mattioli enlisted 13 members of the Manchester Deaf Centre, who created movement inspired by the sound’s physical vibrations and in response to Sofia’s own moves. The result is seven minutes of bewitching human interaction backed by an ethereal dreamscape of sound. Clark – Superscope

Music video inspiration doesn’t usually come from the bottom of a skip. Yet Vincent Oliver – who specialises in live visuals, graphic design and motion design for Adoxo – found just that. His efforts for “Superscope” turned an abandoned oscilloscope into the heartbeat of a raging, techno number — proof that simple graphics can still prove compelling. Clark liked the idea so much that he decided to also use it as part of his Phosphor live show. Rome Fortune ft. OG Maco – Four Seasons

Directed by Goldrush — the duo behind Maco’s viral sensation “U Guessed It” and several other Rome videos — “Four Seasons” finds the pair of Atlanta natives in what we might as well presume to be a Four Seasons hotel, wreaking all sorts of havoc. The visuals are complete with hilarious animation and shots of Rome’s stunning cover art, all assisted by blunted, subtly melodic bars. Witness clips of Fortune as a CNN news anchor, Simpsons character and a WWE superstar within its three minute duration.

Sergei Polunin, “Take Me to Church” by Hozier, Directed by David LaChapelle

Wonderful David LaChapelle lighting and what looks like a custom built set. Challenging religion in the most elegant way possible, this went viral overnight.

Just beautiful.

Published on Feb 9, 2015

Sergei Polunin
“Take me to Church” by Hozier
Directed by David LaChapelle
Choreography by Jade Hale-Christofi