The Coca-Cola glass Contour Bottle is celebrating its 100th birthday. As part of the celebration, Coca-Cola is turning the Coke bottle shape into music. A birthday song, to be exact.
In an inspired piece of sonic branding as as part of its Open Happiness campaign, the brand’s UK team commissioned the “Bottlebeats” birthday song by turning the shape of the bottle into sound waves in an audio spin on its Share A Coke campaign.
The six-and-a-half minute tune, with its “Enjoy the view” chorus, can now be shared on Soundcloud, just one of a number of celebrations of the bottle’s centenary—it was patented in 1915 and released in 1916—taking place this year.
In addition to inviting fans to share their #CokeBottle100 moments, Coca-Cola is celebrating the bottle’s 100th anniversary with a documentary that will premiere in November.
It’s also not the first time the brand has dabbled in sonic brandingaround its earworm of a five-note audio logo.
In 2010, the company invited Canadian singer K’Naan to create the “Waving Flag” anthem for the FIFA World Cup in South Africa. The catchy tune snuck “the Coke melody into an otherwise unbranded song,” as Soundlounge CEO Ruth Simmons commented.
via brandchannel:Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song.
Have you ever ordered a pizza for movie night and then suddenly realised that you don’t actually have a film to watch?
Well, those problems could now be a thing of the past thanks to Pizza Hut. In Hong Kong, the pizza chain have introduced specially-designed boxes which convert into makeshift movie projectors to use with smartphones.
The advertising stunt, designed by Ogilvy Hong Kong, is quite brilliantly called the ‘Blockbuster Box’.
The new packaging uses boxes with a pop-out hole in the side of the box. A special pizza table (or “pizza projector”) then serves as the lens. All you have to do is slip the plastic lens into the hole and use the pizza table’s legs to prop up your smartphone inside the box, and you can project your phone’s contents onto a nearby wall.
There are even four different themed boxes, each of which comes with a separate movie download via a QR code. They’re called ‘Slice Night’ (for horror), ‘Anchovy Armageddon’ (for science-fiction), ‘Hot & Ready’ (for romance), and ‘Fully Loaded’ (for action).
Hopefully these bad boys make an appearance in the UK soon so we can try them out for ourselves. Although quite how good the picture and sound quality is going to be from a pizza box, we’re not sure. Especially if your iPhone gets all greasy and covered in crumbs…
via Pizza Hut Now Has A Delivery Box Which Turns Into A Film Projector – UNILAD.
How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone?
A new Fiat billboard created by Leo Burnett Germany invites viewers to imagine just that. The agency hooked up a digital screen with special software and a sensors to measure how far a driver’s rear bumper was from the car behind it, and then projected synchronized images of human helpers guiding the driver’s parking job—just like a passenger might get out and do.
It’s a simple, clever concept, appropriate to promote Fiat’s Parking Assist technology, an alarm system that warns drivers in reverse of objects behind them. The billboard even offers a range of different playful avatars for the computerized assistant—a biker, a child, a wise old-man. And the brand’s marketing team couldn’t resist designing one of them—a woman in a skimpy bunny outfit—to appeal to the leering set.
Unfortunately, that seems like the kind of thing that might make some drivers more likely to hit the car behind them.
via This Clever Billboard From Fiat Actually Helps Drivers Parallel Park | Adweek.
Caiffa Cosimo, a street artist in Italy, creates clever street art murals that interact with and incorporate their surroundings, seeming to leap off of the walls and invade our world.
Cosimo has worked on developing his photorealistic street art techniques ever since he moved to Milan, and it shows in his work – the faces in his murals are getting more and more realistic, and this helps them break down the wall between art and the real world.
Check out more street art that uses its surroundings here!
More info: cheone.it (h/t: streetartnews, theinspiration)
via Interactive Street Art In Italy By Caiffa Cosimo | Bored Panda.
If you want to see all the clever things your fingertip can do, check out this cool new interactive music video from Japanese pop star Namie Amuro.
The video offers a pop-art cornucopia of wit and silliness based on one simple instruction—you’re asked to put your finger on the screen and leave it there as the video plays. It’s an apt concept for the song, which is called “Golden Touch,” and it’s reminiscent of the classic Canadian campaign from Skittles that played around with the same idea.
Keep your finger at the center of the video, and let the camera do the heavy lifting—scratch a vinyl record, light up a chill dachshund’s touch-sensitive LED jacket, trap a monster under its manhole cover, and much more. The clip rewards you for sticking it out to the end, with a range of unexpected applications—some abstract, some literal, some cheeky.
But maybe the credit should go to Ze Frank for pioneering the gag, even if his take wasn’t as refined.
via Put Your Finger on the Screen, and This Music Video Becomes Delightfully Fun | Adweek.
This interactive outdoor campaign by Lew’Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended.
The shop set up a digital panel equipped with a motion sensor at São Paulo’s busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch.
In case the sign wasn’t enough of a wake-up call, perky glamour gals arrive on the scene with some product samples. (Watch the clip to savor the big reveal.)
That last bit—the glamour gals—might strike some viewers as gratuitous, but otherwise this a prime example of what prankvertising has been morphing into over the past few years.
Shocking stunts have by and large been replaced by a fusion of technology and street theater as brands create positive real-world experiences designed for subsequent media consumption. Of late, they’ve run the gamut from fun to moving to doggone adorable.
As long as such campaigns remain clever and inclusive, it will be a long time before the public tires of this approach.
Via Ads of the World.
Client: Café Pelé
Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Chief Creative: Felipe Luchi
Copywriter: Lucas Veloso
Art Directors: André Mezzomo, Digo Souto
via How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee | Adweek.
If you thought Coke Zero’s drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.
The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazone with the headline, “Probably the best poster in the world.” The brand was on hand to monitor the drinkers, making sure no one was under 18.
“We want to get the Carlsberg brand in front of as many beer drinkers as possible,” says Dharmesh Rana, senior brand manager at Carlsberg U.K. “To do this, we have to think differently with our approach and can’t just rely on great TV advertising.”
via Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer.