Cliff Dickens Honest Slogans site is a treasure trove of corporate truths – here are some of our favourites.
1. You Tube2. Adobe
3. Google 4. Ben and Jerry’s
5. Pizza Hut
6. Linked In
7. Men’s Health
8. Victoria’s Secret
9. Yellow Pages
19. Urban Outfitters
20. Old Spice
22. I Can’t Believe It’s Not Butter
28. Louis Vuitton
The Coca-Cola glass Contour Bottle is celebrating its 100th birthday. As part of the celebration, Coca-Cola is turning the Coke bottle shape into music. A birthday song, to be exact.
In an inspired piece of sonic branding as as part of its Open Happiness campaign, the brand’s UK team commissioned the “Bottlebeats” birthday song by turning the shape of the bottle into sound waves in an audio spin on its Share A Coke campaign.
The six-and-a-half minute tune, with its “Enjoy the view” chorus, can now be shared on Soundcloud, just one of a number of celebrations of the bottle’s centenary—it was patented in 1915 and released in 1916—taking place this year.
In addition to inviting fans to share their #CokeBottle100 moments, Coca-Cola is celebrating the bottle’s 100th anniversary with a documentary that will premiere in November.
It’s also not the first time the brand has dabbled in sonic brandingaround its earworm of a five-note audio logo.
In 2010, the company invited Canadian singer K’Naan to create the “Waving Flag” anthem for the FIFA World Cup in South Africa. The catchy tune snuck “the Coke melody into an otherwise unbranded song,” as Soundlounge CEO Ruth Simmons commented.
via brandchannel:Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song.
With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands.
A review of more than 8 million food posts over the past 18 months by Kirshenbaum Bond Senecal + Partners’ social media shop Attention showed there’s a real art to drawing a crowd. Taking basic beauty shots of meals just won’t cut it for consumers. It’s all about showing some personality.
“The bar is higher on Instagram—a lot of these quick-service restaurants want to lean into the behavior of the community on Instagram versus creating product-first content,” explained Tom Buontempo, Attention’s president.
Eight out of the top 10 brands with the most followers are fast-food restaurants that add a creative twist to their posts. McDonald’s, for example, turns burgers and fries into mini works of art with hand-drawn sketches and vivid colors, while Dunkin’ Donuts posts artistic slice-of-life pics (a girl on a swing, a kissing couple—all with coffee cups in hand).
Up until last week, Instagram had been largely ad free. But with plans to open its feed to all advertisers later this year, that creative bar will be raised even higher.
via How Food Brands Can Nail Instagram | Adweek.
We love this “taxonomy of ad agency names” from Rob & Joe, the freelance creative partnership of Rob Donaldson and Joe Dennett. It rather speaks for itself. But in case you don’t get it, they’ve sorted virtually every major ad agency name into one of seven genesis categories. Click to enlarge:
via There Are Only 7 Different Ways To Name An Ad Agency, According To This Chart Of All Of Them – Business Insider.
We asked our twitter community to think of some new #HonestCompanySlogans Here are some of our favourites.
(Via @kidd_kong78 )
(via @ThrustBastard )
via #HonestCompanySlogans | The Poke.
The clever magicians and animators behind some of Disney’s greatest animated movies have long hidden Mickey Mouse images or silhouettes throughout their work, and a community of vigilant eagle-eyed fans has made it a fun activity of finding all the hidden Mickey Mouses (Mickey Mice?) they can.
The search for Hidden Mickeys began in Disney’s many theme parks, where architects and designers hid Mickey Mouse silhouettes throughout their work. For a long time, Disney remained quiet about the existence of “Hidden Mickeys,” but a recent post on the Oh My Disney blog has revived speculation about these little Easter Eggs.
Check out the images below to see if you can find the Hidden Mickeys! Some are just the iconic shape while others are pictures of the mouse himself.
More info: blogs.disney.com (h/t: dailymail)
Beauty and the Beast
Snow White and the Seven Dwarfs
Lilo & Stitch
A Goofy Movie
The Lion King
Oliver & Company
The Little Mermaid
via Disney Reveals Where They’ve Hidden Mickey In Their Movies. Can You Find Him? | Bored Panda.