Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song

The Coca-Cola glass Contour Bottle is celebrating its 100th birthday. As part of the celebration, Coca-Cola is turning the Coke bottle shape into music. A birthday song, to be exact.

In an inspired piece of sonic branding as as part of its Open Happiness campaign, the brand’s UK team commissioned the “Bottlebeats” birthday song by turning the shape of the bottle into sound waves in an audio spin on its Share A Coke campaign.

Coca-Cola Bottle Beats Soundcloud #bottlebeats

Coca-Cola Bottlebeats Soundcloud

The six-and-a-half minute tune, with its “Enjoy the view” chorus, can now be shared on Soundcloud, just one of a number of celebrations of the bottle’s centenary—it was patented in 1915 and released in 1916—taking place this year.

Coca-Cola Bottlebeats 100th birthday contour bottle song

In addition to inviting fans to share their #CokeBottle100 moments, Coca-Cola is celebrating the bottle’s 100th anniversary with a documentary that will premiere in November.

It’s also not the first time the brand has dabbled in sonic brandingaround its earworm of a five-note audio logo.

In 2010, the company invited Canadian singer K’Naan to create the “Waving Flag” anthem for the FIFA World Cup in South Africa. The catchy tune snuck “the Coke melody into an otherwise unbranded song,” as Soundlounge CEO Ruth Simmons commented.

via brandchannel:Coca-Cola Turns Contour Bottle Shape Into Bottlebeats Birthday Song.

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Why letters on signs and buildings across the UK keep going missing

20625-n72kiwH_ve y_u been w_ndering where the letters in D_wning Street _nd W_terst_nes h_ve g_ne?

Partners and brands around the capital have dropped the letters A, O and B from their names today in support of National Blood Week. The new “Missing Type” campaign uses the three letters that make up the blood groups to raise awareness of the need for new donors.

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New NHS research shows that new blood donors are in decline – there has been a drop of 40 per cent fewer new people signing up to donate in the last ten years, a trend blamed on the increasing popularity in exotic travel and tattoos, which temporarily bar people from donating.

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Jon Latham, assistant director for Donor Services and Marketing at NHS Blood and Transplant, said in a statement:

While we can meet the needs of patients now, it’s important we strengthen the donor base for the future. If we don’t attract new people… to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future.

As well as retailers, people have been joining in on social media, losing letters from their names:

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You can help fill in the gaps by finding your nearest blood drive here.

via Why letters on signs and buildings across the UK keep going missing.

Put Your Finger on the Screen, and This Music Video Becomes Delightfully Fun

If you want to see all the clever things your fingertip can do, check out this cool new interactive music video from Japanese pop star Namie Amuro.

The video offers a pop-art cornucopia of wit and silliness based on one simple instruction—you’re asked to put your finger on the screen and leave it there as the video plays. It’s an apt concept for the song, which is called “Golden Touch,” and it’s reminiscent of the classic Canadian campaign from Skittles that played around with the same idea.

Keep your finger at the center of the video, and let the camera do the heavy lifting—scratch a vinyl record, light up a chill dachshund’s touch-sensitive LED jacket, trap a monster under its manhole cover, and much more. The clip rewards you for sticking it out to the end, with a range of unexpected applications—some abstract, some literal, some cheeky.

But maybe the credit should go to Ze Frank for pioneering the gag, even if his take wasn’t as refined.

via Put Your Finger on the Screen, and This Music Video Becomes Delightfully Fun | Adweek.

Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy “The Tiny & The Tasty,” a strange and silly soap-opera parody that casts dolls as actors to reintroduce the General Mills cereal. McCann, Picture Mill and Beacon Street collaborated on the campaign.

All the classic daytime-drama tropes—amnesia, family intrigue, murder mysteries, surprise pregnancies—are played out in overwrought fashion on finely detailed miniature sets by poseable Ken- and Barbie-style action figures whose mouths never move.

Bill Wright, global executive creative director at McCann, says the idea stemmed partly from “the 1990s origin of French Toast Crunch. That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup.”

Real soap opera actors do a fine job of hamming it up on the tongue-in-cheek, breakfast-themed scripts. And director Matt Piedmont, a writer for Saturday Night Live, establishes just the right tone. The spots channel the vibe of early SNL films by Walter Williams or Tom Schiller, though they’re less manic and, of course, more on brand.

Served up in brief, tasty bites, this serial really satisfies.

via Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch | Adweek.

24 Brilliant Business Cards

1. Chinese multimillionaire Guangbiao Chen has been making a splash lately with his interest in buying the New York Times. This is his business card.

 2. Hollywood actor Steve Martin.

3. Mr (or Mrs) Multi-talented.

4. The photographer.

5. World’s greatest wizard.

6. The Balloon Guy.

7. The power of endorsement.

8. The plastic surgeon.

 9. The furniture maker.

 10. The cheese trader.

11. The coder.

12. Yoga teacher.

13. Attention grabbing movie writer.

14. Lego employee.

15. Divorce lawyer.

16. Psychologist.

17. Printer.

18. Greek restaurant.

19. Hair-loss specialist.

20. Professional 94-year-old.

21. Personal trainer.

22. Optometrist (eye-doctor-type-person, for anyone who doesn’t watch Holby City)

23. Just a very useful man to know.

24. This guys card doesn’t fit in a rolodex..because ‘it doesn’t belong in a rolodex’

via 24 Brilliant Business Cards (Plus Some You Made) | The Poke.

Move Over, Tooth Fairy. HelloFlo Tells the Story of the Period Fairy in ‘Vagical’ New Ad

In the pantheon of mythical creatures, one character has been curiously lost to history, though not to herstory—the Period Fairy, who visits girls when they get their first period.

HelloFlo tells the Period Fairy’s story in this short mockumentary featuring a girl who investigates the mythology, and gets the Tooth Fairy, Cupid, Santa Claus and more to explain their colleague’s mysterious exit from the scene.

The video was a collaboration between HelloFlo founder and CEO Naama Bloom and writer Sara Saedi, who also wrote HelloFlo’s “Postpartum: The Musical,” which broke in February. (A different team of writer/directors, Pete Marquis and Jamie McCelland, worked on HelloFlo’s earlier “Camp Gyno” and “First Moon Party” virals.)

“I really wanted to play with the idea of a female superhero who helped girls with their first period, and [Saedi] had the idea to create the mystery around the Period Fairy,” Bloom tells AdFreak. “To me, this spot is very different from the others because it’s not one punch line after another. It’s funny but also very sweet and more endearing than the others.”

HelloFlo has a knack for finding great young actresses, and the girl here—discovered by Wulf Casting—is fantastic. “She reminded us of Rachel Maddow, and we thought that was a perfect archetype for our feminist-in-training, Lilian Dyer,” says Bloom.

The hashtag is #MakeItVagical, a word that pops up early in the video and gets an animated treatment on-screen. (It’s also reminiscent of the “First Moon Party” ad, in which a “vagician” made an appearance.)

“Once we added the animation in the beginning on the word vagical, we thought it would be funny to keep playing with it,” Bloom says. “Since the idea is that the Period Fairy and the HelloFlo Period Starter Kit are both there to make the first period experience positive, it just seemed right to carry it forward. It wasn’t a hashtag at first, it was a tagline. One early viewer saw the video and tagline and then sent me an email in which she’d turned it into a hashtag. Once I saw it, it made perfect sense.”

HelloFlo has become the poster child for small brands doing big viral video content. But Bloom says there’s no great mystery to its success. “When I think about creating video content,” she says, “the most important element for HelloFlo is that we have strong female characters who are both relatable and culturally aware.”

CREDITS

Client: HelloFlo

Production Company: Senza Pictures

Writer: Sara Saedi

Producer: Brandi Savitt

Casting: Wulf Casting

Music: Found Objects

Director of Photography: Mark Schwartzbard

Editor: David Fishel

Art Director: Ally Nesmith

Costume Designer: Deirdra Govan

Sound Mixer: Wil Masisak

Production Coordinator: Julia Brady

Hair, Makeup: Rebecca Levine

Script Supervisor: Elizabeth Stern

Gaffer: G.T. Womack

Key Grip: Ben Hunt

Swing/Driver: Joe Chiofalo

Set Costumer/Tailor: Olivia Fuks

Assistant Editor: Elizabeth Theis

Camera Assistant: Noelle Kandigian

Boom Operator: Matt King

Assistant Art Director: Nelson Mestril

Production Assistant: Jordan Floyd

via Move Over, Tooth Fairy. HelloFlo Tells the Story of the Period Fairy in ‘Vagical’ New Ad | Adweek.