Why letters on signs and buildings across the UK keep going missing

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Partners and brands around the capital have dropped the letters A, O and B from their names today in support of National Blood Week. The new “Missing Type” campaign uses the three letters that make up the blood groups to raise awareness of the need for new donors.

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New NHS research shows that new blood donors are in decline – there has been a drop of 40 per cent fewer new people signing up to donate in the last ten years, a trend blamed on the increasing popularity in exotic travel and tattoos, which temporarily bar people from donating.

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Jon Latham, assistant director for Donor Services and Marketing at NHS Blood and Transplant, said in a statement:

While we can meet the needs of patients now, it’s important we strengthen the donor base for the future. If we don’t attract new people… to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future.

As well as retailers, people have been joining in on social media, losing letters from their names:

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You can help fill in the gaps by finding your nearest blood drive here.

via Why letters on signs and buildings across the UK keep going missing.

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Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy “The Tiny & The Tasty,” a strange and silly soap-opera parody that casts dolls as actors to reintroduce the General Mills cereal. McCann, Picture Mill and Beacon Street collaborated on the campaign.

All the classic daytime-drama tropes—amnesia, family intrigue, murder mysteries, surprise pregnancies—are played out in overwrought fashion on finely detailed miniature sets by poseable Ken- and Barbie-style action figures whose mouths never move.

Bill Wright, global executive creative director at McCann, says the idea stemmed partly from “the 1990s origin of French Toast Crunch. That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup.”

Real soap opera actors do a fine job of hamming it up on the tongue-in-cheek, breakfast-themed scripts. And director Matt Piedmont, a writer for Saturday Night Live, establishes just the right tone. The spots channel the vibe of early SNL films by Walter Williams or Tom Schiller, though they’re less manic and, of course, more on brand.

Served up in brief, tasty bites, this serial really satisfies.

via Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch | Adweek.

Six Iconic Guinness Ads

Nothing says St Patrick’s Day like a cold pint of the black stuff. So to celebrate Ireland’s favourite son, we’ve pulled together the very best Guinness Press Advertisements and Posters from the D&AD Awards Archive.

Not Everything In Black and White Makes Sense – Campaign

Award: Nomination / Press Advertising / Mixed Media Campaigns / 1997

Agency: Ogilvy & Mather

Client: Guinness Brewing GB

Nipple

Award: In Book / Press Advertising / Consumer Magazines – Colour / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Ironing

Award: In Book / Posters / Consumer Posters – 6 Sheet / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Lolly / Iceberg / Fan / Fire Bucket / Fridge

Award: Yellow Pencil / Posters / Consumer Posters – Campaigns / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Tetris / Chinese Painting / Novel

Award: In Book / Art Direction / Poster Advertising / 2009

Agency: Grey Beijing

Client: Durty Nellies Irish Pub Beijing

Whether you are busy at work or at play, a pint of Guinness is always what you look for at the end of the day.

Guinness Draught in a Bottle – Trois

Award: In Book / Art Direction / Art Direction for Poster Advertising / 2014

Agency: BBDO Singapore

Client: Asia Pacific Breweries Singapore

Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

via Six Iconic Guinness Ads | D&AD.

 

Seven Brave and Powerful Magazine Covers

The D&AD Awards Magazine & Newspaper Design category celebrates the absolute pinnacle in digital magazines, magazine design, supplements, editorial design and magazine layouts. But sometimes it’s the simplest of magazine cover designs that win over a jury. The examples below show D&AD award winning, powerful front covers that revel in their own bravery.

Bloomberg Businessweek

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2012

For Bloomberg, the goal is to design original, surprising covers each week that make people pick up the magazine. They strive for something that looks a little removed from what people traditionally perceive an American business magazine to look like, yet something accessible to anyone passing a newsstand.

Bloomberg Businessweek – Steve Jobs 1955-2011

Award: Yellow Pencil / Magazine & Newspaper Design / Entire Magazines / 2012

Official word of Steve Jobs’ death reached ‘Bloomberg Businessweek’ as the staff of 40 was finishing a regular issue. The regular issue was scrapped and the staff spent all night finalising the special issue. The special issue provides an in-depth look at the man behind all the products that the world admires.

Granta 110: Sex

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2011

Granta magazine tackles numerous themes through literature and art. In this issue, they addressed the toughest topic of all – sex – from an array of angles. 110 provides an example of how Granta try to use cover art to initiate dialogue and as the catalyst for branding universal topics. The cover was printed on a tactile, velveteen stock, playing on our sense of touch.

The New York TImes Magazine Israel vs Iran

Award: In Book / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013

Agency: There Is

For the ‘Israel vs Iran’ cover, a war- torn approach was in order, creating the headline in the smouldering remains of the aftermath of conflict. The challenge was to express drama in a rough yet clean aesthetic using raw and evocative materials. Achieving clear legibility while retaining an organic feel to the type was key to creating a bold typographic piece that resonated strongly with the subject.

Wallpaper* Work Issue

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2009

Four covers were produced for Wallpaper* magazine’s first ever work-themed issue, using bold, striking type, with their own slogans: ‘Work is Play’; ‘Work More Live More’; ‘Work Hard and Be Nice to People’; and ‘Play and Work and Play’.

Typical of Anthony Burrill’s style, the covers were an apt continuation of his cult ‘Work Hard’ poster. The four collectable covers also used an experimental matt printing technique to further the tactility and individuality of each issue.

Time Magazine

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2009

Agency: Euro RSCG

Time Magazine approached Euro RSCG with an opportunity to create a cover for their special issue, ‘100 Most Influential People’. They decided to use all 100 influential people in the composite of this one face.

New York Magazine – The City and the Storm

Award: Nomination / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013

New York Magazine sent photographer Iwan Baan up in a helicopter as Hurricane Sandy lifted and produced the image that, for many New Yorkers, told its own story. Because most other air traffic was grounded, the controllers allowed the helicopter a much higher ceiling than usual, giving Baan a far better vantage point than he’d otherwise have. We see laid out before us the familiar silhouette of lower Manhattan, inked out; a visual sinkhole – and then, to the north, slicing across as if with a razor, the dividing line that demarcates a city blazing with light.

via Seven Brave and Powerful Magazine Covers | D&AD.

 

Music Videos from Left-Field

This tells me that video’s are struggling, out-sourcing visuals from conceptual thinking are the way forward. Bring on the Creatives! Reports that the music video is dying a slow and painful death are frankly, way wide of the mark. The past 12 months have proved the format is as strong as ever, flourishing with innovative visuals from Billboard chart toppers down to bedroom producer masterminds. With that in mind, music journalist Errol Anderson picked out the best, most creative, weirdest and freakiest music videos from 2014. Hawk House – Chill Pill

The UK hip-hop flag hasn’t always flown at full mast in the last couple of years. A misfiring combination of failed crossover ability and lack of talent has seen to that. Hawk House are one of the few acts channeling purposeful lyrics and a good visual aesthetic into all their output. Directed by Thomas Rhazi — recently signed to Division in Paris — the monochromatic backdrop of “Chill Pill” showcased this perfectly. Conceptual, clean and satisfyingly soulful. FKA Twigs – Two Weeks

A few of FKA Twigs‘ videos could have made it on to this list, such is her stranglehold on imagery as an artist. “Video Girl” was arresting and #throughglass may have nicely merged Google Glass’ tech with lush self-choreography, yet “Two Weeks” was the winner this year. Engulfed in gold, it’s arguably just as good as MJ’s “Do You Remember The Time” in terms of ambition and extravagance. The slowly-revealing zoom is a work of art in itself. Jamie XX – Sleep Sound

“The relationship between silence and music is a big part of what I am trying to express with my work,” said poet and artist, Sofia Mattioli of her creative ethos. That mindset is well and truly manifested in her idea for Jamie XX‘s “Sleep Sound”. Mattioli enlisted 13 members of the Manchester Deaf Centre, who created movement inspired by the sound’s physical vibrations and in response to Sofia’s own moves. The result is seven minutes of bewitching human interaction backed by an ethereal dreamscape of sound. Clark – Superscope

Music video inspiration doesn’t usually come from the bottom of a skip. Yet Vincent Oliver – who specialises in live visuals, graphic design and motion design for Adoxo – found just that. His efforts for “Superscope” turned an abandoned oscilloscope into the heartbeat of a raging, techno number — proof that simple graphics can still prove compelling. Clark liked the idea so much that he decided to also use it as part of his Phosphor live show. Rome Fortune ft. OG Maco – Four Seasons

Directed by Goldrush — the duo behind Maco’s viral sensation “U Guessed It” and several other Rome videos — “Four Seasons” finds the pair of Atlanta natives in what we might as well presume to be a Four Seasons hotel, wreaking all sorts of havoc. The visuals are complete with hilarious animation and shots of Rome’s stunning cover art, all assisted by blunted, subtly melodic bars. Witness clips of Fortune as a CNN news anchor, Simpsons character and a WWE superstar within its three minute duration.