Six Iconic Guinness Ads

Nothing says St Patrick’s Day like a cold pint of the black stuff. So to celebrate Ireland’s favourite son, we’ve pulled together the very best Guinness Press Advertisements and Posters from the D&AD Awards Archive.

Not Everything In Black and White Makes Sense – Campaign

Award: Nomination / Press Advertising / Mixed Media Campaigns / 1997

Agency: Ogilvy & Mather

Client: Guinness Brewing GB

Nipple

Award: In Book / Press Advertising / Consumer Magazines – Colour / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Ironing

Award: In Book / Posters / Consumer Posters – 6 Sheet / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Lolly / Iceberg / Fan / Fire Bucket / Fridge

Award: Yellow Pencil / Posters / Consumer Posters – Campaigns / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Tetris / Chinese Painting / Novel

Award: In Book / Art Direction / Poster Advertising / 2009

Agency: Grey Beijing

Client: Durty Nellies Irish Pub Beijing

Whether you are busy at work or at play, a pint of Guinness is always what you look for at the end of the day.

Guinness Draught in a Bottle – Trois

Award: In Book / Art Direction / Art Direction for Poster Advertising / 2014

Agency: BBDO Singapore

Client: Asia Pacific Breweries Singapore

Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

via Six Iconic Guinness Ads | D&AD.

 

Seven Brave and Powerful Magazine Covers

The D&AD Awards Magazine & Newspaper Design category celebrates the absolute pinnacle in digital magazines, magazine design, supplements, editorial design and magazine layouts. But sometimes it’s the simplest of magazine cover designs that win over a jury. The examples below show D&AD award winning, powerful front covers that revel in their own bravery.

Bloomberg Businessweek

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2012

For Bloomberg, the goal is to design original, surprising covers each week that make people pick up the magazine. They strive for something that looks a little removed from what people traditionally perceive an American business magazine to look like, yet something accessible to anyone passing a newsstand.

Bloomberg Businessweek – Steve Jobs 1955-2011

Award: Yellow Pencil / Magazine & Newspaper Design / Entire Magazines / 2012

Official word of Steve Jobs’ death reached ‘Bloomberg Businessweek’ as the staff of 40 was finishing a regular issue. The regular issue was scrapped and the staff spent all night finalising the special issue. The special issue provides an in-depth look at the man behind all the products that the world admires.

Granta 110: Sex

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2011

Granta magazine tackles numerous themes through literature and art. In this issue, they addressed the toughest topic of all – sex – from an array of angles. 110 provides an example of how Granta try to use cover art to initiate dialogue and as the catalyst for branding universal topics. The cover was printed on a tactile, velveteen stock, playing on our sense of touch.

The New York TImes Magazine Israel vs Iran

Award: In Book / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013

Agency: There Is

For the ‘Israel vs Iran’ cover, a war- torn approach was in order, creating the headline in the smouldering remains of the aftermath of conflict. The challenge was to express drama in a rough yet clean aesthetic using raw and evocative materials. Achieving clear legibility while retaining an organic feel to the type was key to creating a bold typographic piece that resonated strongly with the subject.

Wallpaper* Work Issue

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2009

Four covers were produced for Wallpaper* magazine’s first ever work-themed issue, using bold, striking type, with their own slogans: ‘Work is Play’; ‘Work More Live More’; ‘Work Hard and Be Nice to People’; and ‘Play and Work and Play’.

Typical of Anthony Burrill’s style, the covers were an apt continuation of his cult ‘Work Hard’ poster. The four collectable covers also used an experimental matt printing technique to further the tactility and individuality of each issue.

Time Magazine

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2009

Agency: Euro RSCG

Time Magazine approached Euro RSCG with an opportunity to create a cover for their special issue, ‘100 Most Influential People’. They decided to use all 100 influential people in the composite of this one face.

New York Magazine – The City and the Storm

Award: Nomination / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013

New York Magazine sent photographer Iwan Baan up in a helicopter as Hurricane Sandy lifted and produced the image that, for many New Yorkers, told its own story. Because most other air traffic was grounded, the controllers allowed the helicopter a much higher ceiling than usual, giving Baan a far better vantage point than he’d otherwise have. We see laid out before us the familiar silhouette of lower Manhattan, inked out; a visual sinkhole – and then, to the north, slicing across as if with a razor, the dividing line that demarcates a city blazing with light.

via Seven Brave and Powerful Magazine Covers | D&AD.