H_ve y_u been w_ndering where the letters in D_wning Street _nd W_terst_nes h_ve g_ne?
Partners and brands around the capital have dropped the letters A, O and B from their names today in support of National Blood Week. The new “Missing Type” campaign uses the three letters that make up the blood groups to raise awareness of the need for new donors.
New NHS research shows that new blood donors are in decline – there has been a drop of 40 per cent fewer new people signing up to donate in the last ten years, a trend blamed on the increasing popularity in exotic travel and tattoos, which temporarily bar people from donating.
Jon Latham, assistant director for Donor Services and Marketing at NHS Blood and Transplant, said in a statement:
While we can meet the needs of patients now, it’s important we strengthen the donor base for the future. If we don’t attract new people… to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future.
As well as retailers, people have been joining in on social media, losing letters from their names:
You can help fill in the gaps by finding your nearest blood drive here.
via Why letters on signs and buildings across the UK keep going missing.
Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy “The Tiny & The Tasty,” a strange and silly soap-opera parody that casts dolls as actors to reintroduce the General Mills cereal. McCann, Picture Mill and Beacon Street collaborated on the campaign.
All the classic daytime-drama tropes—amnesia, family intrigue, murder mysteries, surprise pregnancies—are played out in overwrought fashion on finely detailed miniature sets by poseable Ken- and Barbie-style action figures whose mouths never move.
Bill Wright, global executive creative director at McCann, says the idea stemmed partly from “the 1990s origin of French Toast Crunch. That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup.”
Real soap opera actors do a fine job of hamming it up on the tongue-in-cheek, breakfast-themed scripts. And director Matt Piedmont, a writer for Saturday Night Live, establishes just the right tone. The spots channel the vibe of early SNL films by Walter Williams or Tom Schiller, though they’re less manic and, of course, more on brand.
Served up in brief, tasty bites, this serial really satisfies.
via Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch | Adweek.
Welcome to the Ghetto Tarot, a project from award-winning documentary photographer Alice Smeets and a group of Haitian artists known as Atis Rezistans. The idea was to take the classic Rider-Waite tarot deck of 78 cards and create a photographic version of each card using settings and objects in the vibrant ghetto of Haiti.
As Smeets says, “The spirit of the Ghetto Tarot project is the inspiration to turn negative into positive while playing. The group of artists ‘Atiz Rezistans’ use trash to create art with their own visions that are a reflection of the beauty they see hidden within the waste. They are claiming the word ‘Ghetto,’ thus freeing themselves of its depreciating undertone and turning it into something beautiful.”
Smeets also related some of the memorable incidents while executing the photo shoots:
There have been plenty of little, funny moments. One example: when we were shooting the scene of the Death card, I asked the artists if they had real skulls to place them in the picture. Five minutes later, Claudel, one of the artists and my dearest assistant, came along holding a plastic bag filled with skulls in his hands as if it was the most normal thing in the world to carry dead peoples heads around.
It constantly surprised me how the artists almost always found immediately what I asked for. For the picture of the High Priestess, we needed horns to place them next to her feet. I hadn’t let them known beforehand that we would be in need of them. As soon as Claudel found out, he ran and came back a moment later with two horns in his hands. They never told me where they found all of the materials, they just happened to lay around somewhere in the Ghetto.
The Ghetto Tarot has been fully funded on indiegogo, and you can place an order for a full deck at the price of 32 euros (about $36).
The Nine of Cups
The Nine of Swords
King of Swords
The Hanged Man
The Six of Swords
The Eight of Cups
The Five of Cups
The Three of Swords
Here’s a brief video featuring interviews with some of the photo subjects (very interesting):
via ‘The Ghetto Tarot’: Haitian artists transform classic tarot deck into stunning real life scenes.
Parker Jones, a graphic designer based in Texas, has created a series of ice-cream labels designed to speak to a very specific demographic – women who enjoy binge-eating ice-cream when experiencing PMS.
The labels on her “PMS Ice Cream” understand how you feel – “I Need Some More” mint chocolate chip, “Don’t Come Near Me” rocky road and “I Think I’m Dying” strawberry. According to her, these are the “three steps of PMS.”
These ice-cream labels are (unfortunately) fictional, but they’re still a fun idea – they even have markings on the side that track a woman’s progress through her PMS as she eats away at the tasty ice-cream inside.
More info: Behance (h/t: elitedaily)
What flavors would you add?
via PMS Ice Cream Has Flavors That Perfectly Describe How Women Feel | Bored Panda.
“Have a fling with a Creme Egg” – Limited sale Easter genius, concept with legs and I can’t wait to see the rest.