Office space dreams

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Loui Says;

commissioned glass architectural art fixture finally completed in the new fabulous Hotel Eastlund, Portland Oregon U.S.A. http://hoteleastlund.com/ – I am very pleased and honoured to have my work in such a contemporary and wonderful space. (as well as the glass patrician wall, there are also amazing head boards and art prints of my work included in the rooms of the hotel)

via Kelly Close.

Ikea’s incredible mockery of Apple. I can not stop laughing! This takes the prize as the year’s best advertising!

This brilliant ad campaign by IKEA just shows how well they know their marketing.

It didn’t take long before this hilarious mockery of Apple reached millions of people all over the internet and brought laughter to the masses.

In this parody video, IKEA are launching their new product/catalog, The BookBook.

With this revolutionary product you won’t need any cables, not even for power since the BookBook already comes fully charged.

And you know what?

The battery life is eternal.

This was just too funny, can’t stop laughing!

Thor and Avengers digital artists from Gateshead to publish book of art

Award winning North artists who worked on everything from Guardians of the Galaxy to Mortal Kombat have crowdfunded thousands of pounds for a celebration of their work.

Gateshead-based digital art and design studio Atomhawk has turned to Kickstarter in search of the money to produce a new book featuring some of the spectacular concept work its staff have done for major video games and films.

And after only a week the firm has seen more than £6,400 pledged of the £15,000 needed to turn the idea into reality.

“Rather than just a glossy coffee table book we want to include interviews with artists and tutorials, so it’s much more geared to not just those who love art but budding artists who want to learn how the professionals work,” one of the firm’s directors, Cumron Ashtiani, said.

“In the four year’s since we teamed up with 3D Total to create The Art of Atomhawk Design, Volume 1, our art team has really grown and developed and we’ve worked on some outstanding games and film titles.

“That first book was really based on the art of the company’s four founders plus one extra artist, but this one now has something from our 20 staff

“We now have a fresh and diverse body of work, which we know will make a great looking and inspiring book, with something in there for everyone.”

The Art of Atomhawk, Volume 2 will feature art from some of Atomhawk’s most high-profile video game and film titles – some of which is currently on display as part of Newcastle’s Centre for Life’s Game On exhibition – as well as personal contributions from its team of artists.

The book will also include images from Atomhawk’s own creation, The Realm, which was inspired by local North East landscapes and architecture, and saw the likes of Newcastle’s Tyne Bridge reclaimed by foliage in a post apocalyptic world.

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The Realm – Girl and the giant in front of the Tyne Bridge

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The Realm – Grey Monument

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The Realm – Brainchild of developer Cumron Ashtianti

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The Realm – Brainchild of developer Cumron Ashtianti

More here.

The tome will also include step-by-step digital art tutorials and professional art tips from the Atomhawk team, sharing the secrets behind some of the studio’s greatest work to date, and for backers who pledge enough to receive a “deluxe edition” will also come with exclusive online access to a selection of video art tutorials on a range of subjects. Each 30 minute tutorial will be delivered by an Atomhawk artist, sharing the techniques they use when creating the high quality art which will feature in the book.

“We’ve worked on Thor: The Dark World and Guardians of the Galaxy and we’ve recently been able to announce that we did work on Marvel’s Avengers: Age of Ultron too. We’ve also now done three different games for Warner Bros and have two more in production.

“And from The Realm we have work looking from the bottom of Dean Street looking towards the Tyne Bridge, of Grey’s Monument and the classic image that we used for the marketing was of the girl and the giant looking out over the Tyne Bridge, with the Sage in the background, as they hand over a flower.

“The Realm was interesting because we raised £100,000 on Kickstarter, but we needed £200,000 to make the game. That was in 2013 when Kickstarter was new in the UK and at the time we were the fourth biggest total of any project raising money in pounds. It did incredibly well but we didn’t realise that the pool of people wasn’t big enough to raise the full sum and with Kickstarter unless you get it all, you don’t get any of it.

“So with this book we’ve been fairly realistic in what we’re asking for. There’s no profit in it, and in truth it will probably cost us more than £15,000 to make.

“But we want to get the work out there as it’s hugely valuable, particularly for staff morale, to see our hard work immortalised in book form.

“Its six year’s work, and some amazing projects and I hope in the future people can look back and be able to know that this is what was happening at this time in the North East.”

Rewards for backers also, if you pledge £1,000, include a personalised portrait, or for £3,000 the chance to create a brief for an Atomhawk artist to paint a bespoke image for inclusion in the book.

For more information and to back the project visit www.kickstarter.com/projects/atomhawk/the-art-of-atomhawk-volume-2

via Thor and Avengers digital artists from Gateshead to publish book of art – Chronicle Live.

Why letters on signs and buildings across the UK keep going missing

20625-n72kiwH_ve y_u been w_ndering where the letters in D_wning Street _nd W_terst_nes h_ve g_ne?

Partners and brands around the capital have dropped the letters A, O and B from their names today in support of National Blood Week. The new “Missing Type” campaign uses the three letters that make up the blood groups to raise awareness of the need for new donors.

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New NHS research shows that new blood donors are in decline – there has been a drop of 40 per cent fewer new people signing up to donate in the last ten years, a trend blamed on the increasing popularity in exotic travel and tattoos, which temporarily bar people from donating.

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Jon Latham, assistant director for Donor Services and Marketing at NHS Blood and Transplant, said in a statement:

While we can meet the needs of patients now, it’s important we strengthen the donor base for the future. If we don’t attract new people… to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future.

As well as retailers, people have been joining in on social media, losing letters from their names:

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You can help fill in the gaps by finding your nearest blood drive here.

via Why letters on signs and buildings across the UK keep going missing.

Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch

Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy “The Tiny & The Tasty,” a strange and silly soap-opera parody that casts dolls as actors to reintroduce the General Mills cereal. McCann, Picture Mill and Beacon Street collaborated on the campaign.

All the classic daytime-drama tropes—amnesia, family intrigue, murder mysteries, surprise pregnancies—are played out in overwrought fashion on finely detailed miniature sets by poseable Ken- and Barbie-style action figures whose mouths never move.

Bill Wright, global executive creative director at McCann, says the idea stemmed partly from “the 1990s origin of French Toast Crunch. That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup.”

Real soap opera actors do a fine job of hamming it up on the tongue-in-cheek, breakfast-themed scripts. And director Matt Piedmont, a writer for Saturday Night Live, establishes just the right tone. The spots channel the vibe of early SNL films by Walter Williams or Tom Schiller, though they’re less manic and, of course, more on brand.

Served up in brief, tasty bites, this serial really satisfies.

via Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch | Adweek.