H_ve y_u been w_ndering where the letters in D_wning Street _nd W_terst_nes h_ve g_ne?
Partners and brands around the capital have dropped the letters A, O and B from their names today in support of National Blood Week. The new “Missing Type” campaign uses the three letters that make up the blood groups to raise awareness of the need for new donors.
New NHS research shows that new blood donors are in decline – there has been a drop of 40 per cent fewer new people signing up to donate in the last ten years, a trend blamed on the increasing popularity in exotic travel and tattoos, which temporarily bar people from donating.
Jon Latham, assistant director for Donor Services and Marketing at NHS Blood and Transplant, said in a statement:
While we can meet the needs of patients now, it’s important we strengthen the donor base for the future. If we don’t attract new people… to donate it will put more pressure on the ability to provide the right type of blood the NHS needs for patients in the future.
As well as retailers, people have been joining in on social media, losing letters from their names:
You can help fill in the gaps by finding your nearest blood drive here.
via Why letters on signs and buildings across the UK keep going missing.
Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy “The Tiny & The Tasty,” a strange and silly soap-opera parody that casts dolls as actors to reintroduce the General Mills cereal. McCann, Picture Mill and Beacon Street collaborated on the campaign.
All the classic daytime-drama tropes—amnesia, family intrigue, murder mysteries, surprise pregnancies—are played out in overwrought fashion on finely detailed miniature sets by poseable Ken- and Barbie-style action figures whose mouths never move.
Bill Wright, global executive creative director at McCann, says the idea stemmed partly from “the 1990s origin of French Toast Crunch. That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup.”
Real soap opera actors do a fine job of hamming it up on the tongue-in-cheek, breakfast-themed scripts. And director Matt Piedmont, a writer for Saturday Night Live, establishes just the right tone. The spots channel the vibe of early SNL films by Walter Williams or Tom Schiller, though they’re less manic and, of course, more on brand.
Served up in brief, tasty bites, this serial really satisfies.
via Tiny Dolls Act Out Hilarious Soap Operas Over Single Pieces of French Toast Crunch | Adweek.