Six Iconic Guinness Ads

Nothing says St Patrick’s Day like a cold pint of the black stuff. So to celebrate Ireland’s favourite son, we’ve pulled together the very best Guinness Press Advertisements and Posters from the D&AD Awards Archive.

Not Everything In Black and White Makes Sense – Campaign

Award: Nomination / Press Advertising / Mixed Media Campaigns / 1997

Agency: Ogilvy & Mather

Client: Guinness Brewing GB

Nipple

Award: In Book / Press Advertising / Consumer Magazines – Colour / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Ironing

Award: In Book / Posters / Consumer Posters – 6 Sheet / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Lolly / Iceberg / Fan / Fire Bucket / Fridge

Award: Yellow Pencil / Posters / Consumer Posters – Campaigns / 2000

Agency: Abbott Mead Vickers.BBDO

Client: Guinness

Tetris / Chinese Painting / Novel

Award: In Book / Art Direction / Poster Advertising / 2009

Agency: Grey Beijing

Client: Durty Nellies Irish Pub Beijing

Whether you are busy at work or at play, a pint of Guinness is always what you look for at the end of the day.

Guinness Draught in a Bottle – Trois

Award: In Book / Art Direction / Art Direction for Poster Advertising / 2014

Agency: BBDO Singapore

Client: Asia Pacific Breweries Singapore

Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

via Six Iconic Guinness Ads | D&AD.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s