Seven Brave and Powerful Magazine Covers

The D&AD Awards Magazine & Newspaper Design category celebrates the absolute pinnacle in digital magazines, magazine design, supplements, editorial design and magazine layouts. But sometimes it’s the simplest of magazine cover designs that win over a jury. The examples below show D&AD award winning, powerful front covers that revel in their own bravery.

Bloomberg Businessweek

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2012

For Bloomberg, the goal is to design original, surprising covers each week that make people pick up the magazine. They strive for something that looks a little removed from what people traditionally perceive an American business magazine to look like, yet something accessible to anyone passing a newsstand.

Bloomberg Businessweek – Steve Jobs 1955-2011

Award: Yellow Pencil / Magazine & Newspaper Design / Entire Magazines / 2012

Official word of Steve Jobs’ death reached ‘Bloomberg Businessweek’ as the staff of 40 was finishing a regular issue. The regular issue was scrapped and the staff spent all night finalising the special issue. The special issue provides an in-depth look at the man behind all the products that the world admires.

Granta 110: Sex

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2011

Granta magazine tackles numerous themes through literature and art. In this issue, they addressed the toughest topic of all – sex – from an array of angles. 110 provides an example of how Granta try to use cover art to initiate dialogue and as the catalyst for branding universal topics. The cover was printed on a tactile, velveteen stock, playing on our sense of touch.

The New York TImes Magazine Israel vs Iran

Award: In Book / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013

Agency: There Is

For the ‘Israel vs Iran’ cover, a war- torn approach was in order, creating the headline in the smouldering remains of the aftermath of conflict. The challenge was to express drama in a rough yet clean aesthetic using raw and evocative materials. Achieving clear legibility while retaining an organic feel to the type was key to creating a bold typographic piece that resonated strongly with the subject.

Wallpaper* Work Issue

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2009

Four covers were produced for Wallpaper* magazine’s first ever work-themed issue, using bold, striking type, with their own slogans: ‘Work is Play’; ‘Work More Live More’; ‘Work Hard and Be Nice to People’; and ‘Play and Work and Play’.

Typical of Anthony Burrill’s style, the covers were an apt continuation of his cult ‘Work Hard’ poster. The four collectable covers also used an experimental matt printing technique to further the tactility and individuality of each issue.

Time Magazine

Award: In Book / Magazine & Newspaper Design / Magazine Front Covers / 2009

Agency: Euro RSCG

Time Magazine approached Euro RSCG with an opportunity to create a cover for their special issue, ‘100 Most Influential People’. They decided to use all 100 influential people in the composite of this one face.

New York Magazine – The City and the Storm

Award: Nomination / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013

New York Magazine sent photographer Iwan Baan up in a helicopter as Hurricane Sandy lifted and produced the image that, for many New Yorkers, told its own story. Because most other air traffic was grounded, the controllers allowed the helicopter a much higher ceiling than usual, giving Baan a far better vantage point than he’d otherwise have. We see laid out before us the familiar silhouette of lower Manhattan, inked out; a visual sinkhole – and then, to the north, slicing across as if with a razor, the dividing line that demarcates a city blazing with light.

via Seven Brave and Powerful Magazine Covers | D&AD.

 

Advertisements

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael’s house from GTA 5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.

Elliott (who’s also the chief Mercury judge this year) even has a “NO” button to make his disapproval absolutely clear. Guyet is clearly having a ball with his impressions, and some of them are frighteningly accurate. Yes, nightclub ads really do sound that rapey.

The side effects portion of video No. 1 introduced the phrase “anal snoring” to my lexicon, which I consider a plus. Video No. 2 is more of the same, with Elliott and Guyet taking on AutoTune, bad writing and yelling, and long website URLs.

After all this, I’d be interested to hear what they like about radio advertising, because the tropes these videos are crapping on represent about 99 percent of it. Hey guys, how about some examples of what wins a Mercury?

Submissions are being accepted now through April 6 for this year’s Radio Mercury Awards. Enter at RadioMercuryAwards.com.

CREDITS

Client: Radio Advertising Bureau

Voiceover: Paul Guyet

Script: Robert Rooney, Creative Director, Y&R, New York

Director: Kevin R. Frech

Camera: Taylor Christoffel

Recording Studio: Sound Lounge

Recording Engineer: Collin Blendell

Production Company: Logical Chaos

Editor: Nick Fehver

via Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos | Adweek.

How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History

Edgy, nerve hitting and a conversation starter. On brand for a stunt production (dare devil) company. More evidence of a trend which supports a change in attitude which is much needed for world change. I love it. Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the biggest stunts of His career, He turned to Montreal’s 1one Production—at least, according to this “never-before-seen original footage” of Christ and his marketing team from a couple thousand years ago.

As self-promo films go, it’s pretty well done. “With the evolution of media, and the viewer becoming more intelligent (and cynical) towards traditional advertising, we need to create stunts that can’t look like anything short of amazing,” says Jean-René Parenteau, executive producer and associate at 1one. “When it comes to doing that, you want an expert, not someone who’s just hoping they can pull it off. This has been our focus for the past five years. Stunts aren’t a new trend for us. It’s what we’ve always done and focused our expertise towards.”

CREDITS Client: 1one Production Agency: lg2 VP and Creative Director: Marc Fortin Copywriter: Philippe Comeau Director: Pierre Dalpé DOP: Barry Russell Producer: Jean-René Parenteau Production House: 1one Production Music and Sound Design: 1one Production

Music Videos from Left-Field

This tells me that video’s are struggling, out-sourcing visuals from conceptual thinking are the way forward. Bring on the Creatives! Reports that the music video is dying a slow and painful death are frankly, way wide of the mark. The past 12 months have proved the format is as strong as ever, flourishing with innovative visuals from Billboard chart toppers down to bedroom producer masterminds. With that in mind, music journalist Errol Anderson picked out the best, most creative, weirdest and freakiest music videos from 2014. Hawk House – Chill Pill

The UK hip-hop flag hasn’t always flown at full mast in the last couple of years. A misfiring combination of failed crossover ability and lack of talent has seen to that. Hawk House are one of the few acts channeling purposeful lyrics and a good visual aesthetic into all their output. Directed by Thomas Rhazi — recently signed to Division in Paris — the monochromatic backdrop of “Chill Pill” showcased this perfectly. Conceptual, clean and satisfyingly soulful. FKA Twigs – Two Weeks

A few of FKA Twigs‘ videos could have made it on to this list, such is her stranglehold on imagery as an artist. “Video Girl” was arresting and #throughglass may have nicely merged Google Glass’ tech with lush self-choreography, yet “Two Weeks” was the winner this year. Engulfed in gold, it’s arguably just as good as MJ’s “Do You Remember The Time” in terms of ambition and extravagance. The slowly-revealing zoom is a work of art in itself. Jamie XX – Sleep Sound

“The relationship between silence and music is a big part of what I am trying to express with my work,” said poet and artist, Sofia Mattioli of her creative ethos. That mindset is well and truly manifested in her idea for Jamie XX‘s “Sleep Sound”. Mattioli enlisted 13 members of the Manchester Deaf Centre, who created movement inspired by the sound’s physical vibrations and in response to Sofia’s own moves. The result is seven minutes of bewitching human interaction backed by an ethereal dreamscape of sound. Clark – Superscope

Music video inspiration doesn’t usually come from the bottom of a skip. Yet Vincent Oliver – who specialises in live visuals, graphic design and motion design for Adoxo – found just that. His efforts for “Superscope” turned an abandoned oscilloscope into the heartbeat of a raging, techno number — proof that simple graphics can still prove compelling. Clark liked the idea so much that he decided to also use it as part of his Phosphor live show. Rome Fortune ft. OG Maco – Four Seasons

Directed by Goldrush — the duo behind Maco’s viral sensation “U Guessed It” and several other Rome videos — “Four Seasons” finds the pair of Atlanta natives in what we might as well presume to be a Four Seasons hotel, wreaking all sorts of havoc. The visuals are complete with hilarious animation and shots of Rome’s stunning cover art, all assisted by blunted, subtly melodic bars. Witness clips of Fortune as a CNN news anchor, Simpsons character and a WWE superstar within its three minute duration.

These are the 10 most hated brands in Britain

Ukip has been named the most hated brand in the UK, beating even Marmite which uses its ‘love it or hate it’ divisiveness as a marketing tool.

The euro-sceptic party, which was embroiled in a string of controversies last year, was followed by the Conservative Party in second place, while the yeast-extract spread claimed third.

The Labour Party and Tory coalition partners the LibDems came in as fifth and sixth, respectively.

Budget Irish airline Ryanair, and US fast food chains McDonald’s and KFC also made the top ten most hated brands, alongside coffee shop and high-street staple Starbucks.

Perhaps revealing our love-hate relationship with the firm, social media network Facebook managed to find a place in both the most-loved and most-hated lists.

Meanwhile, online shopping giant Amazon topped the list of most-loved brands, closely followed by confectioner Cadbury and crisp manufacturer Walkers.

The survey of 1,500 UK adults by advertising agency Isobel comes after a poll published today showed that the Conservatives have pushed into a four-point lead in the run up to the general election – the biggest surge for the party in two years.

The ICM poll of around 1,000 adults conducted by the Guardian last week shows that David Cameron’s party is now on 36 per cent, compared to Labour which fell by one point to 32 per cent.

Top ten most-hated brands

1 Ukip
2 Conservatives
3 Marmite
4 Ryanair
5 Labour
6 LibDems
7 McDonalds
8 Starbucks
9 Facebook
10 KFC

Top twenty most-loved brands

Amazon
2 Cadbury
3 Walkers
4 Heinz
5 BBC1
6 Google
7 Kellogg’s
8 Boots
9 Tesco
10 ITV
11 eBay
12 Asda
13 M&S
14 PG Tips
15 Facebook
16 Colgate
17 Coca Cola
18 Aldi
19 BBC2
20 Fairy

Ikea Outdoor Brilliance by German Agency Thjnk

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together – Luckily, there’s help.

ikea-assembly-hed-2015

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can’t Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand’s assembly service. Such a simple idea.

ikea-assembly-1

ikea-assembly-2

Thjnk has been doing eye-catching Ikea work for a while, including one of our favorite out-of-home ads of 2014—the RGB billboard that ingeniously turned nine square meters of ad space into 27 square meters.

Ikea’s Amazing RGB Billboard Is One of the Coolest Ads It’s Ever Made – Making the most of limited space.

German ad agency Thjnk and production studio I Made This teamed up to create Ikea’s “RGB billboard,” which—much like Ikea furniture itself—makes the most of some very limited space.

The board features three different headlines superimposed on each other in different colors—cyan, magenta and yellow. At night, the board shines red, green and blue (RGB) lightbulbs on the board, revealing, in turn, the different headlines. Red bulbs illuminate the cyan text; green lights up magenta; and the blue-purple lights make yellow visible.

And that’s how you turn nine square meters of ad space into 27 square meters.

It’s a delightful little visual trick that embodies Ikea’s space-saving message. Now, if only it worked a little better during the day.