Starbucks’ Stop-Motion Clip on Instagram Strikes a Creative Chord

In terms of creativity, this week’s Adweek/Shareablee weekly branded Instagram video chart has a strong showing.

Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle and picked up nearly 197,000 likes and comments from Dec. 29 through Jan. 4 while using the #StarbucksForLife hashtag. The work employs two basic scenes but entails an abundance of colors, as the artist’s hand creates images on the screen in a virtual fashion. The Seattle-based coffee brewer continues a stellar showing on Instagram’s platform, dating back several months.

Meanwhile, NASA’s 15-second moon footage is eerily cool, and it garnered 62,000 likes and comments.

The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wildcard niches are always sprinkled in, and we’ve chosen food/beverage and government for this week’s edition.

Check out Starbucks’, NASA’s and the other winners’ Instagram clips while seeing what kind of reach the brands achieved.

Dec. 29, 2014 – Jan. 4, 2014

TV SHOW – SportsCenter

87,988
Likes
1,094
Comments
89,082
Total Actions
1,582,167
Followers
5.63%
Eng. Audience

FOOD & BEVERAGE – Starbucks Coffee

192,895
Likes
3,658
Comments
196,553
Total Actions
3,506,004
Followers
5.61%
Eng. Audience

GOVERNMENT AGENCY – NASA

61,452
Likes
715
Comments
62,167
Total Actions
2,127,137
Followers
2.92%
Eng. Audience

AUTO – Mercedes-Benz

50,879
Likes
1,910
Comments
52,789
Total Actions
1,563,604
Followers
3.38%
Eng. Audience

BEAUTY – Anastasia Beverly Hills

51,280
Likes
1,788
Comments
53,068
Total Actions
2,880,291
Followers
1.84%
Eng. Audience

CONSUMER ELECTRONICS – GoPro

185,336
Likes
2,071
Comments
187,407
Total Actions
3,823,929
Followers
4.90%
Eng. Audience

FASHION – Victoria’s Secret

257,973
Likes
2,402
Comments
260,375
Total Actions
8,834,654
Followers
2.95%
Eng. Audience

RETAIL – Foot Locker

46,215
Likes
835
Comments
47,050
Total Actions
1,795,181
Followers
2.62%
Eng. Audience

CELEBRITY – Beyoncé

995,640
Likes
24,908
Comments
1,020,548
Total Actions
22,769,194
Followers
4.48%
Eng. Audience

SPORTS LEAGUE – NBA

173,314
Likes
3,012
Comments
176,326
Total Actions
4,351,973
Followers
4.05%
Eng. Audience

via Starbucks’ Stop-Motion Clip on Instagram Strikes a Creative Chord | Adweek.

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